Augmented Reality (AR) is a technology that has gained immense popularity in recent years. It has proved to be a vital tool in marketing by providing an immersive experience to the customers. AR blends the virtual and real worlds, creating an interactive experience that has never been seen before. In this article, we will discuss the advantages of AR for marketing.
Increased engagement
AR brings products and services to life by creating an interactive experience for customers. This, in turn, increases their engagement with the product or service. With AR, customers can visualize how the product or service will look in real life, which helps them make informed decisions. According to a study by Retail Perceptions, 61% of consumers prefer retailers with AR experiences. This clearly shows that AR is a game-changer for marketing.
Better brand awareness
AR is an excellent tool for building brand awareness. It provides an interactive and memorable experience for customers, which helps them remember the brand. According to a study by Immersv, AR ads have an 80% retention rate among users. This means that customers are more likely to remember an AR ad than any other type of ad.
Increased sales
AR has the potential to increase sales by providing customers with a unique and immersive experience. The interactive experience provided by AR can help customers make informed decisions, increasing the chances of making a purchase. According to a study by OmniVirt, AR ads have a click-through rate that is 4 times higher than traditional ads. This shows that AR has the potential to significantly increase sales.
Conclusion
In conclusion, AR is a game-changer when it comes to marketing. With increased engagement, better brand awareness, and increased sales, it is clear that AR can provide a competitive advantage to businesses. It is a tool that should be part of any marketer's toolkit.
References
- Retail Perceptions. (2019). Augmented Reality: Closing the Gap Between Shopping Online and In-Store. Retail Perceptions.
- Immersv. (2018). Augmented Reality Advertising: The Impact on Brand Awareness, Engagement, and Purchase Intent. Imersv.
- OmniVirt. (2021). Why Augmented Reality is Outperforming Traditional Marketing. OmniVirt.